Are you still... Avoid-ertising ?

I believe it's time for most advertising executives to leave behind the old rules of advertising.

We now live in an era where (young) consumers do not pay attention at expensive and overpolished shinning TV commercials !!

The old advertising relied on

a mass audience where everyone was singing that 'Go well go Shell' Jingle !!

old advertising was about Interruption !!

old advertising was only about Sales or advertising awards !

old advertising was about one-way messages designed to propagandise !!

New advertising is about...

Interactivity, Mutual understanding and trust of your audience !!

See your audience as People and not consumers !!

Let them do the talk for you and let them 'talk back' !!

Learn from their experiences and how they feel about your brand !!