It was a few years ago when La Sapienza University in Rome did a research were kids as young as 3 years old were able to Identify brands !! Now The University of Amsterdam investigated the brand awareness of kids in a similar experiment. What they did is that they showed to 196 kids aged between 2-8 year olds 12 brands and found out that 2-3 year-old kids recognized 8 out of 12 brands !! The results showed that exposure to television was significantly related to the brand awareness of even the youngest children... or should I say consumers !!
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