Too much Photoshop may harm your brand !

Recently two L'Oreal print ads were banned in the UK because they were found to be over "touched" by Photoshop and were criticised as Misleading ads for UK consumers featuring Julia Roberts and Cristy Turlington as endorsers.

May I remind you Demi Moore's over "touched" photoshoot !!

Nice thighs Demi !!

The Royal Wedding parody from T-Mobile !!

A very funny viral video seems very popular and successful!
The Royal wedding parody with look-alikes and sponsored by T-Mobile

Hoax or Viral ? I guess both ; )

Social media and the .... misleading frenzy !!

In the year 2000 twitter, facebook , youtube didn't existed so what happens today when online information spreads so fast and uncontrollable !

Wes Craven the director of the new upcoming film SCREAM 4 coming out this April 15th did a great Public information strategy in order to avoid SPOILERS about the killers identity in his movie !

He (and his team) spread fake online comments and reviews about who the killer is with several different versions! creating an online frenzy !!

Rumors have it as well that he even previewed a fake 'screening' (?) to a chosen audience with a fake ending (?) in order to make them spread misleading word of mouth and online misdirection from the original ending !

SCREAM 4 Premieres on April 15th !!

Product placement on Clothes and fashion shows ? Oh yes !!

Even wondered why Dolce Gabbana logo the Coca Cola brand on their clothes ?

Well it's Product placement !!

why not Sony ? or Smarties ?

watch the video below :

EXCLUSIVE: iphone 5 preview !!!

stay tuned here for an exclusive look of the new features of iphone 5 !

coming soon !!

UPDATE: 

The new iphone 5 even has a 3D Player and many more features !

more on the link below

http://www.intomobile.com/2010/09/06/iphone-5-features/

enjoy!

Reputation vs. Rumors ...

Are rumors spread online credible ? 

not only about products but also about Celebrities !

Is Kid actor Josh Saviano ... Merilyn Manson ?

Did Marisa Tomei won an Oscar by mistake ?

Is Walt Disney frozen beneath the Pirates of the Carribean ride in California's Disneyland ? 

read the rumors here 

Consumer behavior ... in practice !!

What Paparazzi photos can tell us about what Celebrities consume? 
A Lot !!

 Observe carefully photos of Celebrities taken by paparazzis in their everyday life and pay attention to what do you see !!  If you look closer it seems that Hayden Christensen 

wears Puma shoes, likes Lacoste hats, drives a Ferrari ...


(Actually he's paid to wear the Lacoste brand as an  Integrated marketing effort    after he shoot the Lacoste commercial ),   

 

In this photo below paparazzis caught him at an airport wearing New Balance shoes Isn't he supposed to weat Lacoste shoes ?

Watch below the Lacoste commercial Hayden Christensen did as an Integrated endorsement and notice on the pictures how he has to wear the LACOSTE brand in his everyday life in those paparazzi photos !!