
Yesterday the King of Pop passed away at he age of 50. I believe he will be trully missed from both the new generation and elder fans but is Celebrity brand equity raising after death? Marylin Monroe, Marlon Brando, James Dean still kept selling after their death and companies took advantage of those profits !!
Can you imagine how much the red jacket of Michael Jackson he wore on his Beat it music video will cost in an auction ? (and other personal belongings...)
At least his music will stay precious... in the hearts of fans !!
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