Movies to see this Christmas !!

OK I know it may sound a bit early but it's the recession affecting everyone but a good night out at the movies is something many of you can still afford !

Some nice movies to watch out for are:

The Stepfather a remake of the early 90s thriller

New York I Love you , after Paris je t' aime the American version of different love stories in NYC with a great cast !!

and

The Box starring James Marsden and Cameron Diaz a fantasy, mystery, thriller

and don't forget to pay attention to product placement ! How many brands can you see inside a movie ?

Meryl Streep and ... Product placement ...!!

Do you really think an Endorsement of Meryl Streep using an Apple mac can appeal to younger consumers ? In the upcoming movie It's Complicated coming out this Christmas actress Meryl Streep not only endorses Apple but is seen using it (making the placement more expensive if an actor has to use the product onscreen !)

Movies do not represent the American society and is nothing more than an Illusion trying to convey a made-up... Lifestyle !!

Product placement disclosure ?

I watched recently My Bloody Valentine and I noticed in the end credits some brands listed as you can notice in the pic !

Is this a Product placement disclosure yet ?

Many consumer organizations in the States believe that product placement should be disclosured in the end credits of every movie !!

How deep can you 'touch' your consumers ?

In case you didn't know how companies use Sensory marketing in order not only to 'win' your sight, hearing or heart but many more ... like smell, taste, touch feeling... then you need to read this book !!

A very interesting (Swedish marketing) book by Bertil Hulten, Niklas Broweus and Marcus Van Dijk

I'm a PC Campaign !!

Very effective and persuasive campaign !!

Remember strategy comes first !!

For those who copycat the 'american' lifestyle' you think you copy...

It's nothing more than an Illusion of apple placement in movies and movies are based on Illusion trying to manufacture a lifestyle... they don't call it "The art of make-believe " for nothing !!

May I remind you that only 8% of the American population which exceeds the 300 million people uses Apple computers !!

source: The New York Times

Laptop Hunters - Behind the Scenes

watch more videos here

The Death of Business Card ?

Poken makes your business card seem like a thing of the past ! Just touch your Poken with an other one and automatically it transfers your Twitter, Facebook, Blogger page, email and everyhting else you add in it !!

more here !!

No peeking !!

Take a peek at Ogilvy's offices in London ;-)

I guess that's what we call extra-environmental thinking !!!